GPS tracking can offer vast improvements and benefits for fleets, but some struggle to utilize the technology to its maximum capabilities. Others may have an outright negative experience with the tech and may give up on it altogether. With so many fleets crowing the benefits of GPS tracking, it’s left the stragglers scratching their heads and wondering why the technology isn’t performing as expected.

The following are the top four most common reasons why GPS tracking attempts fail:

  1. Issues with the installation. This can range from incorrect installation to a prolonged installation experience. If the device isn’t working or the trucks are sidelined for a significant amount of time for proper installation, fleets can become disenchanted with the tech before even getting a chance to use it.
  2. Not establishing a project leader. Installing GPS tracking devices, troubleshooting them, and so on requires a lot of time and dedication. If no one is establishing accountability, drivers and fleets may miss important tasks or make mistakes during install. Without someone to report problems to or ask questions, fleets trying to implement GPS tracking are likely to encounter numerous headaches and challenges that hurt the return on investment (ROI).
  3. Not creating clear goals. GPS tracking devices won’t yield much ROI on their own if fleets don’t set goals. With a few objectives in mind, fleets can track metrics to see what they should change going forward as well as what initiatives are working. For example, fleets may know they have some driver safety issues but aren’t sure where the problem is. GPS tracking can provide insights into speeding, hard braking, and so on to allow them to make adjustments going forward.
  4. Failing to communicate. There is often an intrinsic distrust when it comes to drivers and GPS tracking devices. They can feel resentful and like their employer doesn’t have confidence in their skills. Fleets need to explain well in advance the purpose of the technology, how they will be using it, and how it will benefit drivers. For example, GPS tracking can improve route management and reduce gas expenses.

GPS tracking devices provide numerous benefits including saving time and money, reducing insurance costs, and improving driver safety. To learn more about how GPS tracking can help improve your fleet’s bottom line, contact the experts at DriverCheck.